Key Takeaways
- •Go RVing is cutting its 2026 event count from 10 to 5 — going bigger, not broader
- •Five marquee events from July through November will put RVs in front of massive national audiences
- •Parks near these markets have a real window to capture first-time campers entering the funnel
Go RVing ran 10 events in 2025. 12 in 2024. This year: 5.
The industry's marketing coalition is cutting its schedule in half and concentrating on larger, higher-visibility events. The 2026 lineup — Scouting America National Jamboree (West Virginia, July), US Open of Surfing (Huntington Beach, August), Albuquerque International Balloon Fiesta (October), Pickleball World Championships (Farmers Branch, Texas, November), and The National Dog Show (Pennsylvania, November) — runs July through mid-November. At each stop, Go RVing is the exclusive RV partner.
Last year's 10 events produced over 65,000 RV walkthroughs, per RVIA. The 2026 strategy trades frequency for media reach, social amplification, and deeper audience engagement at each activation.
The Downstream Effect
Go RVing doesn't book campsites. It puts RVs in front of people who don't own one yet. When a family walks through an RV at the Balloon Fiesta and starts thinking about a road trip, that demand has to land somewhere.
Parks near these markets — Albuquerque, the Shenandoah corridor for Jamboree traffic, coastal California near Huntington Beach, Dallas-Fort Worth for the pickleball event — are in the path of that funnel. First-time campers entering the market don't know where to stay. They search. If your park isn't showing up, someone else's is.
The Takeaway
The top-of-funnel work is being done for you. Your job is to be ready when it converts. Check your summer availability, tighten your rates, and make sure your online presence is ready for a first-timer who just walked through an RV for the first time and is now looking for a place to take it.
Source: RVIA